Top Click Fraud Keywords

To understanding the problem of click fraud, advertisers must understand how web sites make money within content syndicated advertising networks. In all Pay-Per-Click(PPC), the advertiser pays a fee to the advertising network for each click on a paid advertisement. In content syndication networks revenue for each click is split between the site hosting the ad, and the search engine, with some percentage of the money going to the web site owner and the rest goes to the network.

Example Pay-Per-Click Revenue Sharing Model

While the actual percentages vary among various advertising networks, the basic concept is the same. The higher the value of the click, the more money generated for the web site hosting the ads.

High Priced Keywords

Within Pay-Per-Click(PPC) advertising networks, advertisers "bid" how much they are willing to pay for certain keywords that will trigger their ads. In general, the more competitive the keyword, the more an advertiser must bid to have their ad displayed within the top positions in the search results. Prices for keywords can vary from a few cents to over $50 USD per click!

Free Money

The way for a web site to become most profitable is to generate ads for keywords that are priced the highest. The more high-priced keywords within the ads, the more money the site will make. Given the financial incentive, and entire network of web sites had been developed to help web site owners determine the most profitable keywords. Imagine a web sites that generates 1000 clicks per day a receives only 5 cents for each click. That is $50.00 per day.

The following list contains a selection of some of the highest priced keywords * used within Pay-Per-Click advertising according to the web site 7search.com.

*Note: For the complete top 100 visit 7Search.com.