Press Release

Click True Announces the First Commercial Blocklist to Combat Click Fraud

Houston, Texas - February 21, 2007

Click True, Inc. a leading provider of trusted advertising technology, today announced the initial release of their ClickStop advertising blocklist for Google's AdSense ™ program. Online advertisers can quickly reduce click fraud and increase the ROI of their advertising by adopting the first commercial blocklist dedicated to eliminating click fraud.

"We are pleased to announce the first commercially available blocklist for the online advertising community," said David Lineman, President of Click True. "Until now, advertisers had little recourse in their battle against the tremendous growth in click fraud. In our research, Click True has identified over 5,000 web sites devoted to bilking online advertisers within content syndication networks such as Google's AdSense. While other services are designed to provide audit data after the fact, Click True solutions enable you quickly identify and block click fraud before it devours your campaign budget."

About the ClickStop Advertising Blocklist

Click True has built a database of over 5,000 web sites that are known to generate fraudulent or low-value clicks for advertisers. Using their patent-pending FraudFinder™ web crawler, Click True can quickly scan tens of thousands of sites for possible click fraud patterns. Using Click True's click auditing service, advertisers can easily identify sources of fraudulent and low value clicks and add them to a custom blocklist. The custom list of web sites, based on their own unique keywords and campaign traffic, can be easily incorporated into Google's AdWords program to help eliminate click fraud.

Advertisers who think they might be victims of click fraud can sign up for a free trial Click Fraud Audit at www.clicktrue.net.

About ClickTrue

Based in Houston, Texas, Click True Inc. is a leading provider of online advertising technology designed to prevent click fraud and enable trusted online advertising. Click True maintains the advertising industries' leading blocklist of web sites known to generate fraudulent or low-value clicks through syndicated advertising networks. Organizations can use Click True technology to quickly identify and block click fraud within their advertising campaigns. For more information, visit Click True at www.clicktrue.net or contact sales@clicktrue.net.

Tools and Resources

Additional resources for identifying and stopping click fraud.

» Learn about Click Fraud

» Click Fraud Auditing

» Advertiser BlockList

» SafeSite Whitelist

» Click Fraud Products